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April 28, 2016

Tensile Membrane and Facades – Asia.

Even flying into Thailand, interest in Tensile Membrane and Facades in Asia is undeniable.  The Suvarnabhumi Airport, with its 108 membrane bays greets passengers as they fly into Bangkok. The Airport’s tensile roof is designed with structural elements and bays placed in a cantilevered, wavelike form that appear to float over the concourse beneath.  Moving up through Thailand to its Golden Triangle, we see the use of tensile membranes in the Four Seasons Hotel, as they elegantly cover terraces and blend seamlessly into their jungle surroundings.  Heading further north into China, the designs are substantially more ambitious.  The fantastic Shanghai International Circuit is a striking feat of tensile architecture.  Its leaf like membrane canopies covering the 200,000 spectators that can be seated below them.

The Far East has been making significant use of tensile architecture, noticing and employing the benefit of it unparalleled design flexibility, cost affectivity and energy efficiencies.  The Asian and Australasian markets are the center of the global explosion of tensile architecture construction, and this is why Shade Sculpture are excited to introduce the opening of our new Bangkok branch this May.

New Bangkok based Asian Office

After numerous visits to various parts of the continent, Shade Sculpture saw the rapidly expanding market and knew that Bangkok was the place to be.  The global market size by value of ETFE was estimated to be $462.14 million in 2014 and is projected to grow at a CAGR of about 9.91% between 2014 and 2019.  Shade Sculpture have taken on the strategy of capturing the rapidly increasing market in developing countries and neighboring Asian giants, China and Japan.

Aside from the North American region, Asia is the fastest-growing segment of the global ETFE market.  The growth in this market has been a knock on effect from large investments in the automotive, building and construction and good and appliances industries’.

In our new Bangkok office we are ideally placed to oversee the Asian market.  Thailand’s government has made a strong commitment to upgrading its infrastructure, and Shade Sculpture are excited to be a part of this growth.  With nearby Indonesia and Malaysia making the most of tensile architecture, we are situated in the very place to easily access these markets.  In Indonesia the construction economy is forecast to grow to the fifth largest in the world before 2025, while its housing market will become the third largest in the world over that period, overtaking the US.  The construction market in Mayalsia in 2016 is envisaged to expand at over 10.7%.

Looking for Partnerships in Asia

With an ambitious growth strategy in the offing and plans for the set up and procurement of production facilities for ETFE, PVC and PTFE in Asia, Shade Sculpture is happy to discuss potential partnerships and business alliances with companies operating within the construction industry of Asia.  We have been watching the construction industry in South East Asia grow rapidly, as Europe remains fairly stagnant.  Working in Asia is a fantastic opportunity to sell skills and innovation in a new market and Shade Sculpture are excited about discussing opportunities with other companies so we can develop and capture this upsurge in tensile membrane, tensile architecture, stadiums and canopy construction.

We are actively seeking alliances and partners with construction companies and sales agencies within the Asian and Australian region, whom could benefit from our industry knowledge, providing them with access to leading European expertise within tensile architecture and interactive media facades throughout the Asia & Australasia territoryies.  If you would like to discuss partnering agreements with Shade Sculpture, or simply wish to work with us on a project by project basis, please contact us initially via email on with a brief introduction and contact details. We will then reply directly.

Alternatively, if you would like to discuss specific opportunities within the Asian and Australasian territories, please feel free contact us on +44 (0) 1249 848649.  Or to contact Philly Gaisford directly, via email:

We are very excited about the opportunities which the Asian and Australasian markets present and feel our business strategy and partnering alliance agreement, will yield excellent results for Shade Sculpture.